Foundations:

Choosing What to Focus on Now

Choosing one clear direction so your energy isn’t split across everything.

What this guide is for

The Choosing What to Focus on Now guide supports the Focus stage of the Foundations system.

Its purpose is to help you narrow your selling energy to one primary channel for your current season — after you’ve gained clarity about your options, but before you move into deeper planning or execution.

This guide is not designed to push you to grow, expand, or do more.

It exists to help you reduce scattered effort and choose a direction that fits your real capacity right now.

Where this fits in the Foundations system

Foundations Path
Orientation → Decisions → Focus → Execution → Closure

You are here: Focus

The Focus stage exists to help you:

  • choose one direction that deserves your energy right now

  • reduce pressure from trying to maintain everything at once

  • define what other channels are not responsible for in this season

  • begin gathering your attention instead of spreading it thin

This stage is complete when you feel settled enough in one primary focus that you are no longer mentally juggling every option at once.

When to use this guide

Use this guide when:

  • you’re active in multiple selling channels and feel scattered
    you’ve explored your options but haven’t chosen where to focus

  • you feel behind in several places at once

  • you want to simplify without feeling like you’re quitting everything else

Do not use this guide when:

  • you are still unsure which selling environments fit you at all (start with Where You Sell Matters)

  • you’ve already chosen a direction and need help protecting that focus (move to Choosing What Matters Now)

  • you’re looking for tactics, marketing strategy, or optimization tips

Focus is not execution.
It’s choosing where your execution energy will eventually go.

What this guide helps you do

Inside Choosing What to Focus on Now, you’ll find:

  • a way to map all your current selling channels

  • clarity about your real-life capacity and energy

  • a framework for noticing which channels create friction and which feel sustainable

  • support for choosing one lead selling channel for this season

  • permission to pause or redefine the role of other channels
    a “parking lot” space for ideas that are not for right now

The goal is not perfect certainty.
The goal is a sustainable focus.

Access the guide

👉 Access the Foundations: Choosing What to Focus on Now guide

Opens in a new tab. Download from OneDrive.

Returning to the system

Foundations: Choosing What to Focus on Now is part of the Focus stage — not the whole Foundations system.

When you feel ready to protect your chosen direction and prevent new distractions from pulling your attention away, the next stage is Foundations: Choosing What Matters Now, which helps you lock in decisions and work within them.

To understand how all Foundations tools work together, return to the Foundations Overview.