🧰 Selling Tools for Makers
This section offers simple, structured tools to help you make your offers clear and your buying path easy to follow, so selling feels more natural and less stressful.
🧭 New to improving your selling systems?
If selling feels awkward, unclear, or heavier than it should, start by clarifying what you’re offering and how people move toward a decision.
→ Start with the Selling Clarity Guide
A straightforward first step to help you make your offers easier to understand and easier to buy.
Selling isn’t just about listing more products or doing more promotion.
It’s about choosing a selling environment and direction — and giving that choice enough time and consistency to produce real results.
The tools below are designed to help you move from uncertainty and constant changes into clearer decisions and steady follow-through.
Whether you sell at craft shows, online, or both — this is where your selling support lives.
Start Here: Clarify Your Selling Environment
Before adjusting products, pricing, or marketing, it helps to understand how your selling environment is shaping your experience.
Different environments (craft shows, Etsy, your own website, wholesale, etc.) require different rhythms, expectations, and types of effort.
This free guide helps you pause, observe, and understand where you are — so future decisions are grounded instead of reactive.
🧭 Stay Focused on One Selling Direction
Once you’ve chosen a selling direction, the real challenge begins: staying with it long enough to learn what works.
The Selling Direction Planner helps you track what you’re featuring, observe customer behavior, and make adjustments based on patterns instead of pressure.
This planner supports both online sellers and in-person sellers.
🧺 In-Person Selling & Craft Booth Tools
Selling at markets, fairs, and events adds another layer — your booth layout, display choices, and inventory mix all influence how customers interact with your work.
These tools help you plan your booth intentionally instead of guessing each time.
Craft Booth Layout & Planning Guide
Plan your booth flow, table setup, and product placement before show day.
Craft Display Planning Worksheet
Organize what you’re bringing and how it will be displayed.
Craft Booth Execution Bundle
A combined set of tools for planning, setup, and post-show review.
💻 Online & Digital Selling Tools
Online selling requires a different kind of consistency — staying focused on what you’re featuring, how customers are finding you, and how your shop is being seen.
These tools support sellers who work primarily through online platforms or their own websites.
Selling Direction Planner (Online Sellers Section)
Track featured products, visibility focus, and weekly observations.
How These Tools Work Together
These tools follow a simple progression:
Understand your selling environment
Choose a direction
Stay with that direction long enough to learn
They are part of the practical, follow-through side of the Artisan Kraftwerks approach — helping makers build steadier, more sustainable businesses without constant pivots.
Not sure where to begin?
If you feel scattered, frustrated, or unsure what’s working, start with the free guide. Clarity makes every other tool more effective.