What this guide is for

The Where You Sell Matters guide supports the Orientation stage of the Foundations system.

Its purpose is to help you understand how your current selling environment is shaping your experience — and why selling may feel harder, heavier, or less effective than expected — before making decisions about changing platforms, channels, or strategies.

This guide is not designed to push you to switch where you sell.

It exists to help you pause with clarity, not urgency.

Where this fits in the Foundations system

Foundations Path
Orientation → Decisions → Focus → Execution → Closure

You are here: Orientation

The Orientation stage exists to help you:

• recognize your current selling context without judgment

• notice how environment influences effort and results

• calm your nervous system before opening new decisions

This stage is complete when you can see your selling environment clearly — without feeling pressure to change it immediately.

When to use this guide

Use this guide when:

• you’re questioning whether your current selling channel is a good fit

• effort feels high but results feel inconsistent or fragile

• you’re considering adding or changing where you sell

• something feels misaligned, but you can’t yet name why

Do not use this guide when:

• you’re ready to commit to a new platform or venue immediately

• you’re looking for optimization tips or growth tactics

• decisions about where you sell are already settled

Orientation is not action.

It’s preparation for better action later.

What this guide helps you do

Inside the Where You Sell Matters guide, you’ll find:

• language for understanding selling environments

• a way to separate effort from context

• clarity around why something may feel harder than expected

• space to notice misalignment without assigning blame

The goal is not certainty.

The goal is awareness.

Access the guide

👉 Access the "Foundations: Where You Sell Matters” guide

Opens in a new tab. Download from OneDrive.

Returning to the system

“Foundations: Where You Sell Matters” is part of the Orientation stage — not the whole Foundations system.

When you feel ready to narrow your direction, the next stage is Foundations: Choosing What to Focus on Now, which helps you choose one primary selling channel for your current season.

To understand how all Foundations tools work together, return to the Foundations Overview.