How to Display Products Like a Pro: 6 Common Mistakes (and Easy Fixes) for Craft Shows, Pop-Ups & Retail Shops
Why Display Matters for Small Businesses
Whether you’re a craft show vendor, boutique owner, or handmade maker, the way you present your products can make or break a sale. Your display is more than just a setup — it’s your silent salesperson. A well-arranged booth or shelf draws people in, tells your brand story, and encourages customers to linger (and buy!).
Mistake #1: The “Flat Table” Layout
Problem: Everything’s lying flat, forcing customers to lean in and scan through a sea of items.
Fix: Use tiered shelves, wooden crates, or risers to add height and dimension. Your goal is to bring products to eye level and create visual interest.
Mistake #2: Overcrowding Your Space
Problem: Too much stuff crammed together overwhelms the eye.
Fix: Give products breathing room. Space communicates quality and makes it easier for shoppers to focus on each item.
Mistake #3: No Clear Signage
Problem: No prices or product details leaves customers unsure (and less likely to ask).
Fix: Add attractive, branded signage with prices, short descriptions, and your logo. Chalkboards, acrylic stands, and printed tags all work beautifully.
Mistake #4: Poor Lighting
Problem: Dim lighting hides product details and colors.
Fix: Use portable LED spotlights or clip-on lights with a warm glow. Proper lighting can instantly make your booth or shop display look more professional.
Mistake #5: No Brand Personality
Problem: A generic display blends in with everyone else.
Fix: Add brand colors, textures, and props that reflect your business. If your brand is rustic, use reclaimed wood and natural fabrics. If it’s modern, go with clean lines and sleek signage.
Mistake #6: Forgetting Customer Flow
Problem: Customers can’t easily navigate your space.
Fix: Arrange products so there’s a clear path to browse. Place best sellers at eye level and near the front, with smaller or add-on items toward checkout.
Final Tip for Makers & Small Shop Owners
Your display is part of your marketing. Treat it like a visual invitation to connect with your products and your story. Invest a little time in presentation, and you’ll see it pay off in more sales and happier customers.
